Archive for November 4th, 2007

Step 4 - Create your landing pages and submit your articles

November 04th, 2007 | Category: BUM marekting

Ezinearticles.com will no doubt in the future change the rules for what is acceptable as the landing page people click on in your article byline.In the future Ezinearticles.com will probably not allow you to redirect their readers straight to a signup form for an optin email list. They probably won’t even let you send readers straight to a sales letter or affiliate page via redirect.

Travis explains all about landing pages in the bum marketing method, but what I’ve found to work even better then a simple presell page or an optin page is to incorporate content around the landing page.

For example, you would have the reader directed to a page on your website, something like….

http://www.yourwebsitehere.com/worldofwarcraft/index.html

This page would be a simple presell page like Travis suggests to do in his bum marketing course.

But instead of just having one page site visitors can click on and either sign up to your free optin list or click straight over to the affiliate website, on the side of the page in the navigation area, you would put links to other articles you’ve written.

This makes your website more of a content/resource website. This will please your website visitors and Ezinearticles.com.

As you know, Ezinearticles.com is cracking down on landing pages and they no longer allow USfreeads.com.

Also, this gives you more chances to make sales as well.

When a reader can see that there is more content to read on the topic, they will read those articles as well and get even more excited about the product you are promoting.

This is preselling at it’s best. A lot of people really hate giving away their email address straight away just to get more information, so give it to them for free again and again and again and again, and they will eventually WANT to give you their email address.

Allan Gardyne does this well at

http://www.associateprograms.com

Once you have created your landing page, submit your articles MANUALLY to Ezinearticles.com and Goarticles.com. Those are the only article directories I use.

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Step 3 - Write the articles for your keywords

November 04th, 2007 | Category: BUM marekting

Now is the time to write your articles.

I’ve given you many tips above to make this easier and more profitable for you.

If you wanted to outsource the article writing you could do that as well.
There are places that write articles for as little as $6.

If you go to forums.digitalpoint.com and signup to that forum, and go to the services for sale section, you will find many, many people offering article writing services for as little as 2 or 3 dollars a pop.

Never pay upfront. Pay after the articles are completed.

I’m not going to go into the specifics of bum marketing here as you would have already read the free report at
http://www.bummarketingmethod.com

Write the articles quickly. Give them an action plan to use, top it off with an interesting article byline and you will make sales.

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Step 2 - Find at least 30 keywords for each product

November 04th, 2007 | Category: BUM marekting

If you want to find more keywords, even better, but start with 30 first to see if the product will be worth it. There is nothing worse then writing 50 to 100 articles to promote a product and then realized the product doesn’t covert to sales.

This is very frustrating and it is going to happen on occasion, that’s life. Some products will convert better then others.

But the very minimum articles I write for a specific product is 30.

If I write 30 articles and I make very little sales, then I know not to keep going.

The great thing about bum marketing is it’s a perfect way to test if products are winners for free while making money. If a product is a winner, there is nothing stopping you from advertising with Google Adwords and Ezine advertising.

I know all the top bum marketers write at least 30 articles for each product they promote. I know this because I write for them and myself and this is what works for us.

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